Who We Are

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Our mission is to leverage our customer-centric culture to become the market leader in the sourcing, consolidation, logistics, and data analytics of the fresh produce industry.


Direct Roots aims to be at the forefront of innovation and technology for the sourcing and logistics of fresh produce by managing the seamless flow of goods across the entire supply chain.

Our established relationship with trusted growing partners helps to ensure that Direct Roots sets the highest food safety standards for providing the best quality products.

Our base of vetted carriers works tirelessly to safely deliver fresh produce on time and in full.

Direct Roots leverages our network of pool point consolidation centers in Salinas, Nogales, Laredo, McAllen, Chula Vista, and Dallas to provide increased supply chain efficiency for our customers.

Direct Roots can help equip our customers to make informed decisions by providing data analytics to better understand patterns and trends to create a best-in-class supply chain.